After more than 30 years working as a senior leader in Field Marketing — including roles as Account Director and Head of Reporting — I’ve chosen to focus freelance on my passion for turning complex data into clear, actionable insight and specialise in delivering clean, concise and visually compelling Excel‑based reporting for businesses who want clarity and confidence in their numbers.

My career has taken me from hands‑on field roles to leading large strategic, tactical, and event‑based programmes across Electronics, and High Street retail sectors.  I’ve built and managed multi‑million‑pound accounts for major brands, strengthened client relationships at every level, and led teams to deliver consistent, measurable results.

What has always driven me is a blend of data, visualisation, and operational excellence. I love making information easier to understand — turning raw, inconsistent inputs into dashboards that illuminate trends, support decision‑making, and uncover opportunities. From data capture and management to full reporting suites, I bring both analytical skill and real‑world commercial understanding.

Alongside the technical side of reporting, I’m passionate about mentoring, improving processes, and helping teams work smarter. My approach is grounded, pragmatic, and always focused on delivering work that clients can trust and act upon.

Now, as an independent analyst, I bring all that experience together to offer businesses a straightforward, dependable route to better reporting.